# DailySchools Branding Audit — Image SEO, Palette & Style Options *Prepared by Ezra Holt | Shadstone Creative | March 2026* --- ## 🔍 1. Image SEO Recommendations The existing prompts are strong creatively but need SEO structure baked in. ### File Naming Convention Format: `[subject]-[location]-[curriculum]-[type].webp` Examples: - `international-school-singapore-ib-curriculum-campus.webp` - `expat-family-choosing-school-asia-lifestyle.webp` - `diverse-children-montessori-classroom-learning.webp` Avoid: `image001.jpg`, `EPD_request_121.png` ### Alt Text Formula `[What's happening] + [who] + [location context] + [educational relevance]` Example: *"Diverse expat family touring modern international school campus in Singapore"* Max 125 characters. No keyword stuffing. ### Image Schema (Structured Data) Add `ImageObject` schema to blog posts — school name, geo coordinates, curriculum type. This is a ranking multiplier for Google Images in education searches. ### OG Images (Social Sharing SEO) - Hero/Blog: **1200 x 630px** (OG-compatible) ✅ - Twitter Card: **1200 x 628px** - Pinterest: **1000 x 1500px** (currently untapped — high-traffic for parent research) ### Performance - Always export **WebP** (not JPG/PNG) - Lazy-load below-the-fold images - Target: **<200KB per image** for Core Web Vitals --- ## 🎨 2. Palette Upgrade — 3 Options to Compare Current palette (Coral Red + Navy + Orange + Teal) is good but leans more "startup" than "trusted education resource." Here are 3 directions: ### Option A — "Scholar's Premium" *(Professional ↑, keeps warmth)* | Role | Color | Hex | |------|-------|-----| | Primary | Deep Sapphire | `#1A3C6E` | | Action | Vivid Coral | `#E8505B` | | Accent | Amber Gold | `#F5A623` | | Success | Forest Green | `#2E7D52` | | BG | Ivory | `#FAFAF7` | → Feels: *Premium directory, Trustpilot-level credibility* ### Option B — "Global Explorer" *(Fun + Worldly + Modern)* | Role | Color | Hex | |------|-------|-----| | Primary | Sky Blue | `#0077B6` | | Action | Mango Orange | `#F77F00` | | Accent | Lime Green | `#70C69A` | | Highlight | Warm Yellow | `#FFD166` | | BG | Cloud White | `#F8FBFF` | → Feels: *EdTech meets travel brand — Duolingo energy, very fun* ### Option C — "Warm Authority" *(Minimal tweak from current — safest)* | Role | Color | Hex | |------|-------|-----| | Primary | Deep Navy | `#0F2044` | | Action | Coral Red | `#E63946` ✅ keep | | Accent | Golden Saffron | `#FFBE0B` | | Trust | Sage Green | `#57886C` | | BG | Warm Cream | `#FDF8F3` ✅ keep | → Feels: *Current brand, but 10x more premium — easiest to implement* **Recommendation:** Option C as the base evolution, borrow Sky Blue from Option B for online/digital badges. --- ## 🖼️ 3. Image Style Options — Beyond Realistic + Watercolor > **Note:** EPD history shows we've already generated 3 styles — Realistic, Watercolor, and Flat Illustration (requests #68-70). The flat ones may have been overlooked! ### Currently Used 1. ✅ **Photorealistic** — authentic, trust-building 2. ✅ **Warm Watercolor** — soft, editorial, great for emotional storytelling 3. ✅ **Modern Flat Illustration** — clean vectors, scalable, web-native ### Recommended New Styles **4. Isometric 3D Design** School buildings, campus maps, curriculum diagrams from an aerial 3D angle. Architectural + smart. Great for comparison/ranking content. → *"Isometric 3D illustration of modern school campus, clean minimal design, coral red and navy palette..."* **5. Bold Graphic / Pop Art** High-contrast, energetic. Perfect for social tiles, paid ads, Pinterest. Grabs attention in scroll-heavy feeds. → *"Bold graphic pop art style, diverse children learning, vibrant flat colors, strong outlines, coral red background..."* **6. Editorial / Cinematic** Moody, aspirational lifestyle shots. Parents + children in aspirational settings. Premium feel. → *"Cinematic editorial photography, warm golden hour, expat family at international school open day, aspirational and authentic..."* **7. Geometric Abstract / Pattern** Modular pattern tiles using brand colors. Perfect for backgrounds, texture overlays, section dividers. Scales infinitely. → *"Abstract geometric pattern, education theme, coral red navy blue warm orange, modern, repeating motif..."* **8. Infographic Illustration** Data-forward visuals (school rankings, curriculum comparisons, tuition breakdowns). High SEO value as shareable assets. → *"Clean infographic illustration style, international school comparison chart, minimal icons, Plus Jakarta Sans typography..."* --- ## 📋 Recommended Next Steps 1. **Pick palette direction** (A, B, or C) → update brand ID 44 in EPD 2. **Choose 2–3 new styles to test** → generate comparison samples 3. **Lock SEO alt text + naming** into the brand workflow --- *Ezra Holt | Creative Director | Shadstone | dailyschools.com*