# 📋 Brand Book Client Intake Checklist *What clients need to provide before we build their brand book* --- ## 1. LOGO FILES - [ ] Primary logo (vector: .AI, .EPS, .SVG) - [ ] Secondary/alternate logo versions - [ ] Icon/favicon version - [ ] Logo on dark background version - [ ] Logo on light background version - [ ] Minimum size requirements (if known) ## 2. COLOR PALETTE - [ ] Primary brand colors (hex codes) - [ ] Secondary/accent colors (hex codes) - [ ] Color usage context (when to use which) - [ ] Print colors if different (CMYK/Pantone) ## 3. TYPOGRAPHY - [ ] Primary headline font (name + license info) - [ ] Body text font (name + license info) - [ ] Font files or purchase links - [ ] Fallback/web-safe alternatives ## 4. BRAND VOICE & TONE - [ ] 3-5 adjectives that describe the brand personality - [ ] Sample copy that "sounds like" the brand - [ ] Words/phrases to AVOID - [ ] Formal vs casual spectrum position ## 5. TARGET AUDIENCE - [ ] Primary customer avatar (age, role, pain points) - [ ] Secondary audiences (if any) - [ ] What problem does the brand solve for them? ## 6. COMPETITIVE LANDSCAPE - [ ] 3-5 competitor brands (URLs) - [ ] What differentiates this brand from competitors? - [ ] Brands they admire (even outside industry) ## 7. EXISTING ASSETS - [ ] Current website URL - [ ] Social media handles - [ ] Existing marketing materials (brochures, ads, decks) - [ ] Photography style examples - [ ] Any assets to RETIRE or avoid using ## 8. BRAND FOUNDATION - [ ] Mission statement - [ ] Vision statement - [ ] Core values (3-5) - [ ] Brand story/origin (short version) - [ ] Tagline/slogan (if exists) ## 9. VISUAL PREFERENCES - [ ] Photography style (lifestyle, product, abstract?) - [ ] Illustration style (if used) - [ ] Icon style preference - [ ] Mood board or Pinterest links (if available) ## 10. USAGE GUIDELINES - [ ] Known do's and don'ts - [ ] Legal/compliance requirements - [ ] Co-branding rules (if partnering with others) - [ ] Social media specific requirements --- ## 💡 Pro Tips for Clients 1. **Don't have everything?** That's okay — we can help define what's missing 2. **Send what you have** — even rough notes or "vibes" help 3. **Google Drive folder** works great for asset collection 4. **Be honest** about what's working and what isn't --- *Created by Ezra Holt | Shadstone Creative* #brandbook #design #checklist #clientintake #branding