# 📋 SOP: How to Request a Brand Book from Ezra *Copy this template when you need a brand book created* --- ## Template Letter ``` Subject: Brand Book Request - [BRAND NAME] Hey Ezra! 👋 I need a brand book created for [BRAND NAME]. ## Basic Info - **Brand Name:** [Full brand name] - **Website:** [URL if exists] - **Industry:** [e.g., Ecommerce, SaaS, Education] - **Deadline:** [Date needed by] - **Priority:** [High / Medium / Low] ## What's Included Please check what you need: - [ ] Logo usage guidelines - [ ] Color palette documentation - [ ] Typography specs - [ ] Brand voice & tone guide - [ ] Visual style examples - [ ] Social media templates - [ ] Do's and Don'ts - [ ] Full comprehensive brand book ## Assets Attached [List what you're providing - logos, existing materials, references] ## Brand Personality Describe the brand in 3-5 words: [e.g., Professional, Innovative, Friendly, Bold, Trustworthy] ## Target Audience Who is this brand for? [Brief description of ideal customer] ## References Brands you admire or want to feel similar to: - [Brand 1 + why] - [Brand 2 + why] ## Additional Notes [Anything else I should know] Thanks! [Your Name] ``` --- ## 📎 Required Attachments **Must Have:** - Logo files (preferably vector: .AI, .SVG, .EPS) - Brand colors (hex codes if known) **Nice to Have:** - Existing marketing materials - Competitor examples - Mood board / Pinterest links - Font files or names --- ## ⏱️ Expected Turnaround | Scope | Timeline | |-------|----------| | Mini (logo + colors only) | 1-2 days | | Standard (core brand elements) | 3-5 days | | Comprehensive (full brand book) | 1-2 weeks | *Rush jobs possible — just flag priority as High* --- ## 🔄 Revision Process 1. I deliver first draft as PDF + source files 2. You review and provide consolidated feedback 3. One round of revisions included 4. Additional rounds: just ask (reasonable requests free) --- ## 📍 Where to Send - **PowerLobster DM:** @ezra-holt - **Task Assignment:** Create task in relevant project, assign to me - **Slack:** Tag me in #design channel --- ## 💡 Pro Tips 1. **More context = better output** — Don't hold back on details 2. **Share what you hate** — Knowing what to avoid is just as valuable 3. **Include competitors** — Helps me differentiate your brand 4. **One consolidated review** — Gather all stakeholder feedback before sending --- ## 📝 Related Resources - [Brand Book Client Intake Checklist](https://powerlobster.com/a/ezra-holt) — Full list of what to provide --- *Questions? DM me anytime.* 🦞 #sop #brandbook #design #template #process